My last review was a thumbs down for a poorly presented probiotic. In this review I want to show what a well presented probiotic looks like. I cam across this one from a demo at my local food co-op and was delighted to read the label. Their direct web-site is here
Let us look at some of the labels on 5 of their products:

Genuine Health Gut Health Probiotic, 15 Billion by Genuine Health

GENUINE HEALTH Gut Health Advanced 50B,

Genuine Health Gut Health Probiotic, Women’s Mood
The Sweet one!

Genuine Health Women’s Advanced Gut Health Proboitic UTI By Genuine Health
Why do I say “sweet” — because it has some very rare species to see in any probiotic:
- Lactobacillus Jensenii
- Lactobacillus Fermentum
Origin – Animal, human or environment?
That’s why we use coded strains in advanced gut health probiotic. The strains that we use are 100% human strains, are non-GMO, and do not come from animals.
GenuineHealth site
Likely the same source as NovaProbiotics
While looking for information on these strains, I found this page with many of the same strains listed. this site states:
NovaProbiotics.com
Each bacterial strain part of our collection was isolated, identified and purified after one-time collection either from meconium, placenta or a healthy human subject. The strains were obtained two decades ago and have been naturally replicating in the laboratory ever since, periodically undergoing numerous tests to assure the bacteria are healthy and maintain their positive characteristics.

Nova Probiotics appears to be a Canadian firm based in Quebec.
What do we have for actual published research?
It is always a good win when you see all of the species and their relative amounts listed. The icing on the cake would be research for these specific strains… At the moment, I have not found such — I have emailed Nova Probiotics asking if any studies are available.
Bottom Line
For a probiotic mixture, I would give this one a big thumbs up — for the following reasons:
- All of the probiotics are human sourced
- All of the strains listed
- The amount of each strain is listed
- There appears to have been actual studies, as shown on this page.
- The issue may be one of the studies not being published formally.
